15分鐘定律是安迪·沃霍爾做出的預言，這已經被驗證成為了現實，“每個人都能成名十五分鐘，每個人都能在十五分鐘內出名。”在抖音用戶日活用戶超過2億的今天，這句話的時間單位被改寫成“15秒”。企業和商家該如何抓住流量紅利？怎么樣才能學會玩轉新媒體“抖音”？2009年你錯過了微博大 V 紅利，2013年又錯過了公眾號，2018年的抖音紅人，不能再錯過！抖音可是話題不斷，流量無限放大。本期課程由大胡子老師帶大家重新認識移動互聯網短視頻的魅力。
The traditional channel's access to flow mainly depends on the location. The location can solve the flow problem. The flow of a lot is proportional to the cost of rent. The more the flow is, the higher the rent is. Every landlord has a book in mind. If you can earn a lot after renting his house, he must think of the way to do it himself.
The flow of the e-commerce platform has the “Hand of God” to accurately calculate your transaction. The better you sell, the more flow you will gain. The worse you sell, the less flow you will gain. These two years the entrepreneurs who have entered the e-commerce are almost completely annihilated, because the flow of e-commerce has been divided by big brands and high-powered shops. If you want flow, guide the flow inside and outside the station, but the cost of purchasing traffic will not be returned.
The cost of customer acquisition directly determines the size of business orders. All the traditional methods of drainage have extremely unreasonable "cost of obtaining customers", whether it is the drainage of the lot, the drainage of people, the drainage of advertisements. At present, the competition in various industries has intensified, there are more brands and channels seize the share with their advantages. SMEs and entrepreneurs are living under increasing pressure.
The 15 minute rule is a prediction made by Andy Warhol, which has been proven to be true. "Everyone can be famous for fifteen minutes, and everyone can be famous in fifteen minutes." Nowadays, with over 200 million daily active users in "Tik Tok", the time unit of this sentence has been rewritten as "15 seconds". How can enterprise and business seize the bonus of the flow? How to learn to completely use the new media "Tik Tok"? In 2009, you missed bonus of certified Weibo users, who has many fans. In 2013, you missed the public platform again. In 2018, you can't miss it again! "Tik Tok" has constant topics, and the flow is infinitely magnified. This course is taught by Mr. Beard to re-recognize the charm of short videos on mobile internet.
First: Basic Cognition
1. Important notice: Mobile internet enters the short video age
2. Make the products sell well without advertisement.
3. The channel is not suitable, the money is wasted.
4. Why is "Tik Tok"?
5. Who can completely use "Tik Tok"?
6. Why did an online celebrity grow 10 million fans only in one month, and your account in "Tik Tok" only has a few people?
7. How to set up a popular character set for yourself?
8. Overbearing president or an online celebrity?
9. 15 accounts that must be followed when using "Tik Tok".
Second: Know “Tik Tok”
1. Characteristics of the "Tik Tok" platform
2. The logic behind the "Tik Tok" algorithm
3. Three things must be avoided in "Tik Tok"
4. How to get more recommendations?
5. From green hand to master-hand, the power of different accounts
6. The functions of "Tik Tok" that you must master
7. How to grow users?
8. Four addictive features
Third: The strategy of "Tik Tok" content operation
1. What should be filmed? How to choose a topic?
2. The "four-quadrant of style" of enterprise's "Tik Tok" account
3. Be a fun, substantial novice with "4 have"
4. Five major creative rules for "Tik Tok" operation
5. Six types of copywriting that mobilize users' emotions
6. Seven shooting methods that rookie can play with
7. How to skillfully implant the brand image
8. The shooting skills that you must learn
9. Shooting technique: One-shot in two days
10. Three ways and five tools that make your video creative
Fourth: Five major practical methods of growing fans in "Tik Tok"
1. Who is using "Tik Tok" with you?
2. “Treat-distorted position” in the "Tik Tok"
3. The underlying logic of the popular series' spread
4. How to ignite the user's enthusiasm?
5. The rapid fan-growth formula of enterprise' "Tik Tok"
6. Put forward the climax, “Electrocardiogram Principle”
7. Fire in Chibi, only owe "the East Wind"
8. Officially recognized "Increasing Page Views" tool
9. The operating rules of "Tik Tok" behind the data
Fifth: The liquidate in "Tik Tok"
1. I have used 20 years to understand this formula.
2. Several key indicators to improve liquidity
3. Instructions of "Tik Tok" marketing: "One center, Five mind-reading"
4. "Three recognitions" principle of case
5. Four ways to use advertising creativity
6. Create your own printing machine
l Slash in middle age. They call him "the beard".
l 18 years career of software.
l Entrepreneurship tutor of 36Kr. private advisory board. Dean of cross-border madhouse. Co-founder of "VTC".
l From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM.
l In 2003, he started the first venture, provided software development services for Sinopec and PetroChina.
l In 2009, he had the second venture, focused on Internet 2C products.
l In 2017, he transformed to an investor
l In the same year, he won the Annual Honorary Mentor of 36Kr.
l Since 2011, he has been attending various product and developer conferences.
l Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecturer.
The course content is related to the following five categories (can be customized according to the actual needs of the company):
l Internet + product thinking
l Users' experience under the
l Agile develop ground training trip
l Product "hacker"
l The strategy of new media operation system