新媒體抖音運營實戰

上海    2019年11月8日開課    費用:3800元/人
微信報名(18938639020)可獲全國最低價!還送精美禮品!
課程介紹

·       概述/Overview

課程背景:

傳統渠道的獲取流量主要靠地段,地段解決的流量問題,地段的流量和房租成本成正比,流量越大的地段房租越貴,每個房東心里都一本帳,如果房子租給你讓你賺翻天,他一定想著法子自己來干。

電商平臺的流量有“神之手”在精確的計算你的成交情況,你賣的越好我就給你更多的流量,反之你賣的越差,我越不給你流量,所以這兩年殺入電商的創業者幾乎全軍覆沒,因為電商的流量都被大品牌和高權重的商鋪瓜分去了,如果你想要流量可以,站內站外引流,購買流量的費用十之八九賺不回來。

企業獲客成本的多少直接決定了生意訂單的大小,無論是地段引流、人員引流、廣告引流——所有傳統的引流方式都存在極不合理的“獲客成本”,而當下,各行各業的競爭加劇,更有品牌商、渠道商挾品牌和渠道優勢搶占份額,中小企業和創業者生存壓力越來越大。

15分鐘定律是安迪·沃霍爾做出的預言,這已經被驗證成為了現實,“每個人都能成名十五分鐘,每個人都能在十五分鐘內出名。”在抖音用戶日活用戶超過2億的今天,這句話的時間單位被改寫成“15秒”。企業和商家該如何抓住流量紅利?怎么樣才能學會玩轉新媒體“抖音”?2009年你錯過了微博大 V 紅利,2013年又錯過了公眾號,2018年的抖音紅人,不能再錯過!抖音可是話題不斷,流量無限放大。本期課程由大胡子老師帶大家重新認識移動互聯網短視頻的魅力。

Course Background:

The traditional channel's access to flow mainly depends on the location. The location can solve the flow problem. The flow of a lot is proportional to the cost of rent. The more the flow is, the higher the rent is. Every landlord has a book in mind. If you can earn a lot after renting his house, he must think of the way to do it himself.

The flow of the e-commerce platform has the “Hand of God” to accurately calculate your transaction. The better you sell, the more flow you will gain. The worse you sell, the less flow you will gain. These two years the entrepreneurs who have entered the e-commerce are almost completely annihilated, because the flow of e-commerce has been divided by big brands and high-powered shops. If you want flow, guide the flow inside and outside the station, but the cost of purchasing traffic will not be returned.

The cost of customer acquisition directly determines the size of business orders. All the traditional methods of drainage have extremely unreasonable "cost of obtaining customers", whether it is the drainage of the lot, the drainage of people, the drainage of advertisements. At present, the competition in various industries has intensified, there are more brands and channels seize the share with their advantages. SMEs and entrepreneurs are living under increasing pressure.

The 15 minute rule is a prediction made by Andy Warhol, which has been proven to be true. "Everyone can be famous for fifteen minutes, and everyone can be famous in fifteen minutes." Nowadays, with over 200 million daily active users in "Tik Tok", the time unit of this sentence has been rewritten as "15 seconds". How can enterprise and business seize the bonus of the flow? How to learn to completely use the new media "Tik Tok"? In 2009, you missed bonus of certified Weibo users, who has many fans. In 2013, you missed the public platform again. In 2018, you can't miss it again! "Tik Tok" has constant topics, and the flow is infinitely magnified. This course is taught by Mr. Beard to re-recognize the charm of short videos on mobile internet.

 

·       活動綱要/Outline

第一:基礎認知

1.     重要通知:移動互聯網進入短視頻時代

2.     一分錢廣告不打也能讓商品暢銷

3.     渠道不合適,就是浪費錢

4.     為什么是“抖音”?

5.     什么人能“玩轉”抖音?

6.     為什么代古拉K僅僅花了1個月就漲粉1000萬,而你的抖音卻只有區區幾個人?

7.     如何為自己設定一個“必火”的人設?

8.     霸道總裁還是七舅腦爺?

9.     玩抖音必須關注的15個賬號

First:   Basic Cognition

1.     Important   notice: Mobile internet enters the short video age

2. Make the   products sell well without advertisement.

3. The   channel is not suitable, the money is wasted.

4. Why is   "Tik Tok"?

5. Who can completely   use "Tik Tok"?

6. Why did an   online celebrity grow 10 million fans only in one month, and your account in "Tik   Tok" only has a few people?

7. How to   set up a popular character set for yourself?

8. Overbearing   president or an online celebrity?

9. 15   accounts that must be followed when using "Tik Tok".

 

第二:認識抖音

1.      抖音平臺的特點

2.      抖音算法背后的邏輯

3.      千萬不要在抖音上做的3件事

4.      怎樣才能獲得更多的推薦

5.      從青銅到王者,不同賬號的權重

6.      你必須熟練掌握的抖音功能

7.      如何做用戶增長?

8.      讓人上癮的4個特征

Second:   Know “Tik Tok”

1.     Characteristics   of the "Tik Tok" platform

2.     The   logic behind the "Tik Tok" algorithm

3.     Three   things must be avoided in "Tik Tok"

4.     How   to get more recommendations?

5.     From   green hand to master-hand, the power of different accounts

6.     The   functions of "Tik Tok" that you must master

7.     How   to grow users?

8.     Four   addictive features

 

第三:抖音內容運營全攻略

1.     到底拍點啥?如何選題

2.     企業抖音號的“風格四象限”

3.     做個有趣、有料的4有新人

4.     抖音運營5大創意法則

5.     調動用戶情緒的6種文案類型

6.     菜鳥也能玩的7個拍攝方法

7.     如何巧妙植入品牌形象

8.     你必須學會的拍攝技巧

9.     技術流:2天1刀流的拍攝方法

10.   讓視頻充滿創造力的3種方法和5個工具

Third:   The strategy of "Tik Tok"   content operation

1.     What   should be filmed? How to choose a topic?

2.     The   "four-quadrant of style" of enterprise's "Tik   Tok" account

3.     Be   a fun, substantial novice with "4 have"

4.     Five   major creative rules for "Tik Tok" operation

5.     Six   types of copywriting that mobilize users' emotions

6.     Seven   shooting methods that rookie can play with

7.     How   to skillfully implant the brand image

8.     The   shooting skills that you must learn

9.     Shooting   technique: One-shot in two days

10.   Three   ways and five tools that make your video creative

 

第四:抖音漲粉的5大實戰秘籍

1.      是誰在和你一起刷抖音?

2.      抖音里的“現實扭曲立場”

3.      爆款傳播的底層邏輯

4.      如何引爆用戶的燃點?

5.      企業抖音的快速漲粉公式

6.      讓高潮前置,“心電圖原理”

7.      火燒赤壁,只欠“東風”

8.      DOU+:官方認可的“刷量”工具

9.      藏在數據后面的抖音運營法則

Fourth:   Five major practical methods of growing fans in "Tik   Tok"

1.     Who   is using "Tik Tok" with you?

2.     “Treat-distorted position” in the "Tik Tok"

3.     The   underlying logic of the popular series' spread

4.     How   to ignite the user's enthusiasm?

5.     The   rapid fan-growth formula of enterprise' "Tik   Tok"

6.     Put   forward the climax, “Electrocardiogram Principle”

7.     Fire   in Chibi, only owe "the East Wind"

8.     Officially   recognized "Increasing Page Views" tool

9.     The   operating rules of "Tik Tok" behind the data

 

第五:抖音上的變現

1.      理解這個公式我整整用了20

2.      提升變現能力的幾個關鍵指標

3.      抖音營銷的玩法:“1個中心,5個讀心術”

4.      案例“三認”原則

5.      廣告創意的4種玩法

6.      打造你的專屬印鈔機

Fifth: The liquidate in "Tik   Tok"

1.       I have used 20 years to understand this   formula.

2.       Several key indicators to improve liquidity

3.       Instructions of "Tik   Tok" marketing: "One center, Five mind-reading"

4.       "Three recognitions" principle of   case

5.       Four ways to use advertising creativity

6.       Create your own printing machine

 

·       講師介紹/Lecturer

姜老師

 

l   斜杠中年。業界人稱『大胡子』。

l   18年軟件職業生涯。

l   36Kr.Kr空間私董會創業導師,『跨界瘋人院』院長,『VTC』社群的聯合創始人。

l   2000~2003年,先后為中科院計算所、IBM提供服務

l   2003年,第一次創業。為中石化、中石油提供軟件開發服務。

l   2009年,第二次創業。專注互聯網2C類產品。

l   2017年,轉型投資人。

l   當年榮獲36Kr.Kr空間年度榮譽導師。

l   自2011年,開始出席各類產品、開發者大會。

l   自2010年起以咨詢顧問、企業教練及外聘講師的身份與多家企業、公司交流學習,教學相長。

 

Teacher Jiang

l   Slash in middle age. They call him "the beard".

l   18 years career of software.

l   Entrepreneurship tutor of 36Kr. private advisory board. Dean of cross-border madhouse. Co-founder of "VTC".

l   From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM.

l   In 2003, he started the first venture, provided software development services for Sinopec and PetroChina.

l   In 2009, he had the second venture, focused on Internet 2C products.

l   In 2017, he transformed to an investor

l   In the same year, he won the Annual Honorary Mentor of 36Kr.

l   Since 2011, he has been attending various product and developer conferences.

l   Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecturer.

 

所授課程內容涉及以下五大類別(可按企業實際需求定制):

l   互聯網+產品思維

l   全腦思維下的用戶體驗

l   敏捷開發落地研修之旅

l   產品『黑客』

l   新媒體運營系統全攻略

The course content is related to the following five categories (can be customized according to the actual needs of the company):

l   Internet + product thinking

l   Users' experience under the

l   Agile develop ground training trip

l   Product "hacker"

l   The strategy of new media operation system

 

作為教練和講師先后服務過:

l   互聯網相關:阿里、百度、網易、京東、唯品會、易車網、邊鋒、魅族、金山軟件等;

l   國有央企:上海電信、招商銀行、工商銀行、招商證券、藍汛控股(ChinaCache)等;

l   知名外企:Adobe中國、斯倫貝謝、思科、愛立信、花旗銀行、玫琳凱中國等;

l   上市企業:萬科、平安、順豐、湯森路透、摩托羅拉、東芝、奔馳等。



培訓對象及參考條件
企業
開課信息
舉辦時間:2019年11月8日 培訓費用:3800元/人 舉辦地點:上海 - 上海新世界麗笙大酒店
報名咨詢
微信報名(18938639020)可獲全國最低價!還送精美禮品!
上一篇:如何讓PPT輕松制作及完美演示(高階版) | 下一篇:薪酬體系設計實務 【類別:市場營銷 標簽:抖音 】 【課程評價 413次瀏覽】
免費在線咨詢 課程編號:159855

-


請您盡量詳細填寫上述內容,以便工作人員給您更確切答復


nba篮彩推荐微博